Find Trending Audio on Instagram Reels: Your Ultimate Guide

In the vibrant world of Instagram, Reels have emerged as a powerhouse for creators, brands, and everyday users aiming to amplify their reach, showcase creativity, and engage with a broader audience. The secret sauce? Trending sounds. These audio snippets are not just melodies and beats; they’re your golden ticket to riding the wave of viral content. But amidst the ever-evolving landscape of Instagram, how does one uncover these coveted sounds that can catapult your content to the forefront of feeds? Fear not, for we’ve crafted an all-encompassing guide to help you master the art of finding trending audio on Instagram Reels, ensuring your next post isn’t just heard but remembered.How to Find Trending Sounds on Instagram Reels

What Are Trending Audio on Reels?

The Essence of a Trend

At its core, a trending sound on Reels signifies more than just popularity; it’s a beacon of growing appeal, marked by a tiny arrow next to the audio’s name, signaling its ascendancy in the realm of Instagram. But what brews a trend? It’s all about momentum. A snippet of sound, whether a fresh release or an old tune, gains traction through consistent use or saves, setting the stage for viral success.

The Arrow Tells the Tale

Spotting this tiny arrow is akin to discovering a treasure map, guiding creators and brands toward content that resonates with the masses. It’s not the numbers but the direction of growth that illuminates the path to engagement and visibility.

Can Business Accounts Use Trending Reels Audio?

Navigating the Copyright Maze

For business accounts, the journey to using trending sounds is often shrouded in fog, with copyright concerns and commercial music limitations looming large. Yet, with knowledge as your compass, navigating these murky waters is not only possible but can lead to a treasure trove of legally sound, trending audio.

The Original Audio Loophole

While commercial tunes may be off-limits, Instagram’s “Original audio” is a beacon of hope, offering a plethora of trending sounds accessible to business profiles. From remixes to mashups, creativity knows no bounds, provided you steer clear of copyright infringement’s perilous cliffs.

How to Find Trending Sounds for Your Reels

Unlocking the potential of trending sounds on Instagram Reels can transform your content, making it resonate with a wider audience and catapulting your visibility. Here’s how to tap into the pulse of popular culture and discover sounds that can elevate your content strategy.

Bookmark Later’s Weekly Reels Trends Blog

In the ever-evolving landscape of social media, staying ahead requires not just creativity but also a keen eye on trends. Later’s Weekly Reels Trends Blog emerges as a beacon for those looking to infuse their content with the freshest and most engaging sounds. Updated regularly by a team of social media aficionados, this resource is invaluable for both personal creators and brands aiming to make a mark.

  • Actionable Tip: Set a weekly reminder to check Later’s blog. Incorporate their trending audio recommendations into your content calendar, tailoring each suggestion to fit your unique brand voice or personal style.

Scroll Your Instagram Reels Feed

follow Instagram reel trends

Your journey to discovering trending sounds may begin on your very own Instagram feed. The platform is designed to highlight trending audio, indicated by a small, upward-pointing arrow next to the sound’s name. This visual clue is your gateway to understanding what’s capturing the audience’s attention at any given moment.

  • Engaging Story: Imagine scrolling through your feed, and you stumble upon a Reel that catches your ear. The melody is catchy, the rhythm infectious, and there it is – the tiny arrow signaling its trending status. You tap on the sound, revealing countless Reels that have harnessed its potential, sparking inspiration for your next creation.

Saving Sounds for Later

Sometimes, the right sound doesn’t meet the right moment. Instagram understands this, offering a feature to save these sounds for when inspiration truly strikes. This simple yet effective tool ensures that when you’re ready to create, your arsenal is stocked with the perfect audio to accompany your vision.

  • Practical Example: As you’re browsing, you find a sound that perfectly matches the energy of an upcoming project. By saving this audio, you’re creating a treasure trove of inspiration, ready to be tapped into when the timing is just right.

Get Inspired on TikTok

In the quest for trending audio, don’t overlook the power of cross-platform exploration. TikTok, with its finger firmly on the pulse of viral content, can be a goldmine for uncovering sounds before they make their grand entrance on Instagram. This proactive approach ensures your content is not just current but ahead of the curve.

  • Storytelling Technique: Picture a creator who spots a catchy tune on TikTok, a sound that narrates a story without words. They bring this audio over to Instagram Reels, blending it with their unique content, and soon, they’re not just part of the trend—they’re setting it.

Related: Recover Deleted Instagram Messages

Follow Trending Reels Instagram Accounts for AudiosUse template from Reels

Why It’s Beneficial: Following Instagram accounts that specialize in identifying and showcasing trending Reel sounds and trends is akin to having a personal guide in the vast world of social media content. These accounts are often ahead of the curve, sharing insights into what’s gaining popularity, how to creatively use new trends, and even offering tutorials on creating engaging content. By keeping tabs on these trendsetters, you can save time and energy in research, focusing instead on adapting and applying these trends to your unique style.

How to Do It:

  1. Search and Discover: Use Instagram’s search function to find accounts that post about Instagram Reels trends. Keywords like “Reels trends,” “Instagram trends,” or “trending sounds” can help in your search.
  2. Engage with Content: Once you’ve found accounts that consistently post valuable content about Reels trends, engage with them by liking, commenting, and sharing their posts. This not only supports their work but also helps you stay connected with the latest trends.
  3. Monitor Hashtags: Many of these accounts use specific hashtags to categorize their content. Following these hashtags can also lead you to a wealth of information about current and emerging trends.
  4. Create a Curated List: Consider creating a separate list or group where you save these accounts. This makes it easier to quickly check for updates without getting distracted by your regular feed.

Examples of Content You Might Find:

  • Breakdowns of why certain sounds or types of content are trending
  • Tutorials on how to create engaging Reels using specific trends
  • Updates on new Instagram features relevant to Reels creation
  • Inspiration and ideas from trending Reels across different niches

Browse Instagram Reels Templates

Template sounds for Reels

Instagram Reels templates are a godsend for content creators looking for inspiration or a quick way to jump on trending sounds without starting from scratch. These templates offer a structured framework for your Reels, including timed cuts and transitions synced to specific audio tracks. By utilizing templates, you can streamline your content creation process, ensuring your Reels not only look professional but also capitalize on trending sounds and formats.

How to Use Them:

  1. Accessing Templates: To find Reels templates, start by going to the Reels tab and tapping on the camera icon to create a new Reel. From there, navigate to the “Templates” option. You’ll be presented with a selection of templates showcasing different styles and trending sounds.
  2. Selecting the Right Template: Browse through the available templates to find one that suits your content idea. Look for templates that use trending sounds or those that fit the visual style you’re aiming for.
  3. Customization: Once you’ve selected a template, you can customize it with your own content. The template will guide you on how to time your clips to match the audio and transitions, making it easier to create a cohesive and engaging Reel.
  4. Stay Updated: Instagram regularly updates its selection of templates to reflect trending sounds and editing styles. Regularly checking the templates section can provide fresh inspiration and opportunities to experiment with new trends.

Benefits of Using Templates:

  • Time-Saving: Templates reduce the time and effort required to plan and edit your Reels.
  • Trend-Friendly: They automatically incorporate trending sounds, increasing the likelihood of your Reel gaining visibility.
  • Consistency: Using templates can help maintain a consistent quality and style across your Reels, enhancing your brand’s or profile’s aesthetic.

By leveraging the expertise of trend-focused Instagram accounts and the convenience of Reels templates, you can navigate the ever-changing landscape of Instagram content with confidence, ensuring your Reels remain fresh, relevant, and engaging to your audience.


Can I use sounds from other people’s Reels?
Yes! If you find a sound you like, tap on it and use the “Use Audio” option to add it to your own Reel.

Why can’t I find certain sounds?
Some sounds might not be available to you due to copyright laws or because of regional restrictions on Instagram’s music library. If you’re using a business account, this could be another reason for the limitation.

How do I get my own sound to trend?
Create engaging content that encourages others to use your sound. Promote your Reel across all social channels and engage with your community to increase its visibility.

What if a trending sound doesn’t match my brand?
Don’t force it. Instead, find or create sounds that better match your brand’s identity, or creatively adapt the trend to fit your style.

How can I stay updated on trending audio without always checking Reels?
Follow influencers and join online communities related to Instagram content creation. Also, consider using tools like Later’s blog or subscribing to relevant newsletters for updates on trends.

Related: How to Hide Followers on Instagram 2024


Finding and leveraging trending sounds on Instagram Reels is an art form that blends observation, creativity, and timing. As you embark on this journey, remember that each sound is an opportunity to connect, engage, and tell your story in a way that resonates with your audience. With the strategies outlined in this guide, you’re well-equipped to navigate the vibrant world of Instagram Reels, discovering the audio that will make your content not just seen, but heard and remembered.

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